There are a handful of precious annual rites I hold dear. Taking out the golf clubs for the first round in the spring after a long, cold winter., flipping the switch on my Christmas Tree to enjoy two weeks of hope and wonder, driving up to Lake George each year to officially kick off summer and my favorite as a veteran ad man, the lead up to Super Ad Sunday where the final two teams in Football line up against each other just so we can watch the equivalent of a TV Commercial talent show. From year to year one of my favorite analyses has always been: who the new advertisers will be, who is staying home, and why.

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