Mr. Beast, Logan Paul, KSI Team Up To Launch Lunchables Competitor

Popular content creators Mr. Beast, Logan Paul, and KSI are collaborating to launch Lunchly, a new grab-and-go lunch product. It is touted as a “better-for-you lunch option” compared to existing products like Lunchables. Lunchly will include a Feastables chocolate bar and KSI Prime beverage in every box and will feature options such as Turkey Stack ‘Ems, Pizza, and Fiesta Nachos. The creators aim to provide healthier and more appealing alternatives in the packaged lunch market, targeting kids’ lunches. “Our end game has always been to not only provide high quality products, but also healthier alternatives,” Paul said in a statement. “That’s why we’re entering the lunch grab-and-go market. It’s been dominated by Lunchables since we were kids ourselves and it’s time to provide a better option for those looking for a convenient, healthier choice.” (THR)